ralph and john probably referred to this in what they said. one of the clearest assets which industry has, is its reputation. the presence of even small amounts of counterfeits in the markets threatens to damage that reputation. recallly, you'll have to the authentic products that are indistinguishable from the counterfeits, therefore damaging industry posts a reputation. what is being done? in europe, we have now enacted a falsified medicines directive. that should be implemented in the next year or so. a lot of its content was actually influenced by the review that the uk undertook of its known cases of counterfeits. just briefly, to introduce you to this, four main components. 60 features is the first component. this is what is called -- safety features is the first component. the first is tamper evident features. it's the other is that of specific identification. the extent of both of these components is yet to be determined. will it be some products, all products, and what will be the nature of the security features? moving on, other acto